What Organisations
Say About Working With Us
These are honest accounts from Malaysian businesses who've worked with Cerdik Labs across personalisation, executive training, and feedback intelligence projects.
Back to Home85+
Organisations supported
4.8
Average satisfaction score
6+
Years delivering AI projects
5
Industries served across Malaysia
What Clients Have Said
Yusri Kamaludin
Head of Digital, Penang retail chain
We'd been talking about personalising our email campaigns for two years without getting anywhere. Cerdik Labs structured the problem in a way our team could actually work with. Within three months we had a segmentation model running and our open rates improved noticeably — not dramatically, but in a sustained way we could measure.
January 2026 · Personalisation Engine
Sow Chin Tan
Chief Executive, Kuala Lumpur financial services
The executive program was unlike most training I've sat through. It was direct and relevant to our industry — not a generic overview. The session on investment considerations was particularly useful for the conversation we were having with our board at the time. Compact, and actually useful afterwards.
February 2026 · Executive Training
Rajes Jothilingam
Operations Director, hospitality group
We had guest feedback coming in from four different channels and no way to make sense of it as a whole. The system they built changed that quickly. Our GM now has a weekly summary that actually surfaces patterns — things we genuinely didn't know were recurring issues until we saw them aggregated. The handover process was thorough.
December 2025 · Feedback Analysis
Nurul Ashikin
Marketing Manager, Butterworth consumer brand
What I appreciated most was that they were willing to tell us when something wasn't going to work the way we'd imagined. Other consultants had just agreed with everything. Cerdik Labs pushed back when our initial requirements would have created a maintenance burden we couldn't sustain — and offered a cleaner alternative.
January 2026 · Personalisation Engine
Zulkifli Md Noor
Managing Director, professional services firm
I came into the executive training sessions with some scepticism about whether AI was genuinely relevant to our work. I left with a clearer picture — not that everything should become AI-driven, but which parts of our practice might benefit and what that would actually require. That kind of nuanced framing was valuable.
February 2026 · Executive Training
Cheng Poh Lim
CTO, Penang technology company
The technical documentation they handed over was genuinely useful — not a formality. Our engineers were able to take over the feedback pipeline and extend it without needing to call Cerdik Labs for every question. That was the sign of a well-run handover. The tool choices were also defensible — not flashy, but maintainable.
December 2025 · Feedback Analysis
Three Project Journeys
Case Study · Personalisation
Penang Retail Group — Website & Email Personalisation
The Situation
A mid-sized Penang retailer with both physical and online presence was sending identical email campaigns to their entire subscriber list. Website product recommendations used simple category rules rather than individual behaviour. Customer engagement had plateaued over 18 months.
What We Built
Cerdik Labs designed a behavioural segmentation model using purchase history, browsing patterns, and engagement signals. Email content was mapped to segment profiles. Website recommendation logic was rebuilt to draw from the same data layer with appropriate privacy controls for anonymous users.
Outcomes
Eight weeks after launch, email click-through rates had improved by 31% on segmented campaigns versus the previous blanket approach. The client's internal team took over campaign management after a two-session handover. The model has continued to improve with additional data since delivery.
Case Study · Executive Training
Financial Services Group — Leadership AI Readiness
The Situation
A Kuala Lumpur-based financial services group needed its C-suite to engage meaningfully in upcoming AI vendor evaluations and internal investment proposals. The leadership team had varied exposure to AI topics and no shared framework for evaluating claims or making decisions.
What We Delivered
Three focused sessions over four weeks, tailored to the financial services context. Content covered AI capability mapping, evaluation criteria for vendor proposals, regulatory implications, talent considerations, and a governance framework adapted from international standards. Pre-read materials reduced session time and increased depth of discussion.
Outcomes
The executive team entered their vendor evaluation process with a clear evaluation rubric. Two AI proposals that had previously seemed credible were subsequently declined based on governance criteria surfaced during the program. One proposal moved forward with a significantly tighter scope and accountability structure.
Case Study · Feedback Intelligence
Hospitality Group — Multi-Property Feedback Consolidation
The Situation
A hospitality group with four properties in Penang and Langkawi was receiving guest feedback across booking platforms, post-stay surveys, WhatsApp messages, and Google reviews. No-one was reading all of it consistently, and patterns visible across channels were going unnoticed.
What We Built
A unified ingestion pipeline pulling from all four feedback channels, with language detection handling English, Bahasa Malaysia, and Mandarin inputs. Topic clustering surfaced recurring themes by property. Sentiment classification flagged negative trends as they emerged. A weekly executive summary was configured to land in the GM's inbox every Monday.
Outcomes
Within six weeks of going live, the system surfaced a recurring complaint about check-in waiting times at one property that had been present across multiple channels but never aggregated. A process change was made, and the negative sentiment on that topic decreased significantly over the following two months. The client's operations team now manages the system independently.
Ready to Talk?
We're based in George Town, Penang, and work with clients across Malaysia. Here's how to reach us.
Professional Recognition
ISO 27001 Certified
Information security management
PDEA Outstanding Enabler 2023
Penang Digital Economy Association
MDEC Technology Partner
Malaysia Digital Economy Corporation
Add Your Own Story
If you're curious whether Cerdik Labs might be a fit for your organisation, we'd welcome a conversation. No pressure — just a straightforward discussion about your situation.
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